
Pure
Pure Sports Medicine's homepage rebuilt section for section — same hero, same three-part booking bar, same four-pillar block, service marquee, story carousel, clinic accordion, counting stats and insurance FAQ. Only the images and the colours change: JIPSI's own navy #17153B and orange #E6520B, taken from their logo.
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Field of Play
The Pure Sports Medicine direction you asked to keep. Full-bleed athlete film, huge condensed white type, and a floating three-part booking bar over the hero. Its own moment is a return-to-play band showing realistic non-surgical timelines per injury.
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The Reading Room
Editorial navy authority, closer to Fortius. A serif headline over the real photo of your radiologists reading scans, one HSS-style search field, and — as the signature — a joint-by-joint conditions atlas, which is how JIPSI already scans, treats and teaches.
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Signal
The restrained Function Health and Neko register. Near-white, a lot of air, one deep teal, and a grotesk display set against a serif body. The signature is a five-step pathway that walks a patient through exactly what happens in a single visit.
Open direction 03 →